Being a small business owner isn’t free from challenges. The hardest part is starting the business and getting it operational. That brings all sorts of new learning experiences ranging from hiring employees, to tax filing with a CPA, to creating a reputation built around products or services. However, products and services alone do not bring growth to a business. A lot of factors work together in building a brand image and success. Logo design plays a tremendous role in converting a company into a brand. It grabs the attention of people and convinces them to interact with the company. But how shall we use logo design to enhance brand image? Here we have mentioned the key points and tips on enhancing the brand image with logo design.
Products and services alone do not bring growth to a business. A lot of factors work together in building a brand image and success. Logo design plays a tremendous role in converting a company into a brand. It grabs the attention of people and convinces them to interact with the company. But how shall we use logo design to enhance brand image? Here we have mentioned the key points and tips on enhancing the brand image with logo design.
What is Branding?
Branding is considered as the marketing practice that is done to shape a brand. It basically shows how people perceive the company and its products and services. Moreover, people with a perception give rise to a brand. Designers have the responsibility of laying the foundation of the brand through their work. But customers are those who convert a company into a brand possible.
The products and services should reflect the values and beliefs of the brand through them.
Attract your target customers by emotionally connecting with them. Products do not sell, emotions make them sell.
A logo design is another great way of converting your company into a brand. Remember that a product or services does not build a brand alone. Many other aspects such as logo design, customer service, user experience, content, reputation, etc. also lend a hand in building a brand.
What is Brand Image?
Customers are the center of a brand. The brand image describes what kind of perception customers have in their minds with respect to the company. To meet a brand’s aspirations, companies need to try hard and build a solid image of the brand in people’s minds.
A strong brand image is immensely beneficial in business. You can earn more profits as it helps in attracting new customers to the brand. Also, launching new products in a brand with a good image becomes much easier and less problematic. A strong customer base can be built with a good brand image.
How is a Brand Image formed?
It is important for brands to create such an identity in which their customers believe. When the image is built, the perception that the brand will create a target audience is kept in mind.
Efforts are made to make a good and appealing personality of the brand. This good personality convinces people or the target audience to interact with the brand.
The image of the brand needs to be positive and unique. It can be strengthened with an advertisement, publicity, promotional products, etc. A logo is another important element that can help in forming a positive, unique and instant brand image.
What is a Logo Design?
A logo design is a graphic mark, symbol, emblem, or icon that is used to identify a company, organization, brand, product, or service. It is a kind of badge worn by a company to represent itself to its customers.
It has the power to inspire your potential customers to take action. A stunning, unique and attention grabbing logo design is a must for a large business as well as for a small one. Create a logo that portrays the values, mission and story of the brand to its customers instantly and further demands them to take action. The most amazing part is, it can enhance your brand image.
Go online and have a look at various logo design templates on online logo makers like Designhill Logo Maker. This might help you in choosing one for your business.
How Logo Design enhances Brand Image?
You can build a stunning brand image with the help of this significant tool- logo design. People make an impression of your brand through the logo design that you use on your products, services, etc.
A unique and memorable logo makes the brand competitive and helps viewers recognize the brand instantly. With such a huge competition, making a unique and memorable impression can be a little tough. It is possible that people might even not remember your logo after seeing it once.
So, making it recognizable, simple and memorable is necessary. The logo should be imprinted in your audience’s mind even with a single glance.
Here are a few features that are a must for a unique and impressive logo design-
Flexible Logo Design
The logo is to be presented on various platforms and not just in your office. It is to be displayed in various dimensions on business cards, websites, applications, social media, products, brochures and much more.
The logo design that you use should look as appealing as it is in every dimension. Social media is a huge part of the branding and enhances your brand image immensely. Make your logo design flexible so that it can be used diversely on social media platforms and in campaigning.
You must redefine your logo a little if you think it has too many details in it. A simple and less complex one will be easier to deal with on different platforms.
Brand image will not get uplifted in any manner if you pay attention to adding more details to your custom logo. Have a look around, any famous brand logo that you see that has undergone changes over time, have they become more complex?
The truth is every brand logo has become simpler and simpler over time. Whether it is Apple, Mercedes, Starbucks or Amazon, all of them have made their logos simple.
Even if it seems simple to a designer, it does not mean it will look simple to your audience. Therefore, think clearly when getting your logo designed.
Rightful use of typefaces or font styles is necessary to show a good brand image. Know what font type will match the tone of your brand.
For choosing the right font style for your business, first know the values, the mission of the brand and the message it wishes to convey. Then choose a style that matches the above elements. If you wish to give a playful and charming look, you can go for cursive fonts. On the other hand, a professional look can be portrayed with classic, serif fonts.
Usually, for a normal audience red, blue, green, yellow are just a few different colors. But a designer is very well aware of what impact a color can have. Colours affect human minds and interact emotionally with them.
Using the right one can help trigger particular emotions and it can positively impact brand image. Also, make use of similar colours to ensure branding on various platforms.