Video has become an essential part of recruiting. And with the number of people looking for jobs on the rise, it’s no surprise that companies have started Using video for recruitment. But what does this mean for you? How can you use video in your recruiting strategy? That’s what we’re going to cover here!

Use video to introduce your company culture.

If your company is a good fit for the candidate, they’ll want to know more about what it’s like to work there. Video is an excellent way to show potential employees what it would be like for them if hired. You could use video content in a variety of ways:

  • Showing the physical workplace (if this isn’t already obvious from photos and other job descriptions.)
  • Showing employees working at their desks, interacting with each other and having fun.
  • Showing your company’s unique perks (e.g., free lunches every Friday).

Use video to preview what it’s like to work at your company.

Using video for recruitment can help you give a preview of what it’s like to work at your company. This is especially helpful if you’re looking to attract people outside the local area because it shows them what they might get from working with you.

It’s also important to show how people work together and interact with each other on a day-to-day basis. What kind of culture do employees enjoy? Do they like their jobs? Is there an emphasis on teamwork or individual effort?

You should also highlight what drives your organization: its mission, goals and values. If special perks come along with the job (e.g., free lunch), then include those as well!

Use video to sell candidates the benefits they’ll receive while working at your company.

When it comes to benefits, the possibilities are endless. Benefits include gym membership and free lunches, health insurance and tuition reimbursement.

As you’re creating your job descriptions, think about the different types of benefits you offer and what they mean to candidates. For example:

  • Financial: Salary, bonus structure and stock options
  • Short term: Vacation time/vacation policy
  • Long-term: Employee stock purchase plan

Use video to show how your company is helping others and being socially responsible.

Using video for recruitment, you can show how your company works with a local charity or the people they employ. Showing examples of employees who give back to the community by volunteering their time and skills will help you demonstrate that you are a company where people feel good about working for an organization that makes a difference in the world.

It’s also important to show how being socially responsible benefits everyone, including employees. If an employee has been working at an organization for several years, supporting them in their personal growth can make them feel valued as an employee and create positive feelings towards the organization, as well as increase productivity and retention rates within teams.

Video can help you connect with potential employees who may be the perfect fit for you.

You can use video to help you connect with potential employees who may be the perfect fit for you. Video is a great way to sell your company to candidates, as well as sell them on the benefits they’ll receive while working at your company.

Note that you don’t have to make a video yourself—there are plenty of online platforms where you can hire a professional filmmaker or videographer who can craft something that matches your brand voice and style.


A video is an excellent tool for companies looking to hire. It’s a great way to introduce your company culture and let candidates get a feel for what it’s like to work at your organization.  y 2 mate com Video also allows you to show off the benefits of working at your company—and why those are so important. And finally, video can be used as a way to help potential employees see how they can make a difference in the world by working with you!

Author Bio:

Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.